There is a supermarket in the centre of Borovets called ALBI or similar. It is very handy in terms of its location but the customer service is shocking. I bought a simple but reasonably expensive bottle of wine which had the stem cracked and came away when I took the cork out. I returned to the store 20 minutes after purchasing the wine and asked for a replacement. In no uncertain term I was told it it was my problem and nothing to do with them.

I have never had such a poor purchase experience in terms of issue resolution. I felt as though I was dealing with the Borovets mafia rather than shopkeepers.

I really felt like I was just a target for them to make money from and they had no responsibility for what they sold.

The whole experience has shocked me and all over a bottle of wine which probably cost them £10 .